Conference Sponsors Need an Activation Boost | Cvent Blog
2 min read
Conference Sponsors Need an Activation Boost | Cvent Blog

In her book, The Corporate Sponsorship Toolkit, Kim Skildum-Reid outlines action steps for a Win-Win-Win Leverage (or Activation) plan where the focus shifts from opportunities to results. All too often, that third "win" party (the attendee) is forgotten. Let's face it. Without satisfied attendees, there is no conference.

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