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Why The CFO Is Key To Proving Marketing's Business Value
Associated with
Raja Rajamannar Raja Rajamannar
Mike Proulx Mike Proulx
Posted Aug 5, 2021 • 4 min read
Why The CFO Is Key To Proving Marketing's Business Value
Forrester Forrester

Marketing must prove its impact on the business. The CMO can't do this alone. The CFO is a critical partner in demonstrating marketing's business value.

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