Like a scientist performing a research study, there's a science behind analyzing your mobile analytics. The goal of search engine optimization (SEO) for a mobile app is different from a website's objectives.

The ultimate goal of mobile app marketing is to translate your ad budget into installs and those installs into long-term app use and in-app purchases. App store optimization (ASO) is your mobile app's version of SEO and comes with its own unique set of metrics for performance analysis.

On this page, we've provided you with a guide on how to do mobile app analytics so that you can improve your app performance. Keep reading to learn more!