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How Inuvo used Sweep to regain control of Salesforce
A tangled ball of Christmas lights. A frustrating ball of yarn. A big mess. However you want to describe it, Benito Maldari, Senior GTM Enablement Manager at Inuvo and his colleague Cassandra Hitchcock, Senior Director of Customer Success and Revenue Operations were feeling aggravated by the disorganized state of their Salesforce.
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