It's easy to underestimate how much work goes into making a single, humble
little Google Ad. Each one has been precision-tooled to capture that front-page
top spot and drive conversions from there.

It takes a lot to build a successful Google ad. You need to make sure your ad
strikes a balance between being keyword-rich and being readable. You have to
plan for tone and build landing pages. And you need to form a bidding strategy
so that your ads have a shot at making it to the top of that front