Content marketing is no longer just a buzz word within the world of marketing, and if you're still not taking it seriously in 2019, then you really need to be.

Content is just as important as any other aspect of your marketing efforts, and despite several warnings over the last decade, marketers are still not taking it seriously enough in 2019.

Did you know that only 37% of B2B marketers and 38% of B2C marketers have a documented content strategy? A further 38% and 36% respectively, said they have one but it's not written down. What's the point in having one if it's just stored in your marketing manager's brain?

If you're asking yourself, what is a documented content strategy, you really need to keep reading this blog post.

It's not good enough anymore to constantly churn out mediocre top-of-the-funnel stuff and create quick, unedited pieces of content. You need to strategize and create something much more worthwhile. And you might not like to hear this, but this will take time.