You just woke up in a cold sweat.

(Grab the popcorn as we replay this nightmare.)

You assigned a freelancer a 2,000-word blog post about closing sales deals. But you didn't give them a brief. Or your brand's style guide. Or really any direction at all.

They sent over the Google Doc, and it was written in Wingdings. It was filled with laugh-worthy, yet unrelated, memes. There was no big idea, no central theme. You tried to reach out to the freelancer, but both Slack and Asana were down.