The emergence of new consumer behavior is blurring the lines between online and in-store shopping experiences. According to an Oracle Retail consumer study, 39% of shoppers said a lack of social distancing would cause them to have a bad shopping experience. In comparison, 66% of the shoppers noted that contactless checkout was a top priority to shopping safely while in-store. As a result, retailers worldwide have had to quickly adapt to consumer needs by enhancing their digital and contactless capabilities, speeding up the checkout process, and implementing social distancing regulations to help shoppers feel safer.