Associated with
Per Pettersen
James Hercher
Posted Dec 2, 2015
•
3 min read
Impact Radius Acquires eBay Enterprise Attribution Unit ClearSaleing, As Unbundling Continues | AdExchanger
Digital marketing firm Impact Radius scooped up ClearSaleing, the attribution component of eBay Enterprise, which was spun off from eBay in November. Terms of the deal were not disclosed. Impact Radius CEO Per Pettersen told AdExchanger that he targeted ClearSaleing because "[t]hey have some very innovative technological approaches to cross-device and consumer journey tracking." Pettersen... Continue reading »
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