Posted Aug 17, 2023
•
7 min read
About Google Analytics 4 (GA4) and Why Marketers Should Care
As a marketer, it's your job to educate your company on the impact GA4 can have on budget allocation, forecasting, and channel-level measurement. Make the case for an agnostic marketing measurement tool that will enable unbiased decision making for cross channel budget allocation and your organization will be better for it.
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