We are living in the midst of a digital revolution. Daily activities like booking a rideshare, ordering food, and shopping online are the norm. This goes for businesses too, that are transforming the way they operate through cloud software solutions for customers. There's no debating that digital technology is now an indispensable part of our lives. Despite this furious pace of technological evolution, live events are still an integral part of a company's overall marketing strategy. And for top-performing organizations, live events and technology go hand-in-hand.