It's the blend of art and science that many tech and software solutions seek to appeal to the masses. Jobs did it with Apple. Elon Musk created Tesla. While these solutions have a function, the very aesthetic of their form is art, whether you're looking at a car or an iOS.
This balance of form and function, science and art, has also been the basis for the future of Sales at Oracle.

We've had to evolve our thinking because buyers have changed. They're savvier, smarter, and have more information at their fingertips than ever. So, we've had to become more than just a software solution based on analytics and quantitative research. We've tapped into the artistic imagination in order to give our sales customers tools to innovate. And, we've also mastered the new science of sales.