Nashville may be most famous for being "Music City," but the apparel industry plays an important role as well. Fashion contributes roughly $6 billion dollars and over 16,000 jobs to the area. So when Nashville Fashion Week (NFW) rolls around, there's a lot to coordinate.

NFW's founder and managing partner, Marcia Masulla, says that this year alone, they are planning and producing around 75 free and paid events, including runway shows, workshops, gala events, and a "Shop Nashville" promotional event to showcase retailers.

Spreading the word quickly and easily and selling tickets is crucial, and NFW relies on attracting all sorts of people interested in being part of its community, both inside and outside the industry.