After the Super Bowl, the NFL themselves noted that this year's ads were surprisingly devoid of "crude jokes" or "sexual innuendo," and also noted that "uncomfortable scenes were missing." In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure spots. Even GoDaddy, the venerated Party-Ejected Frat Boy of the advertising event somehow managed to only show a woman quitting her job to work on puppets, rather than a risqué situation. So is this the year of emotion in the Brand Bowl? To find some answers, I used the MutualMind platform to analyze posts mentioning any of the 30+ TV advertisers during the event.