Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy - defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team - including a bit of conference talk about the upcoming Button Conference.