Lifecycle marketing plays an important role in helping you obtain customers the first time and keep them coming back. When you use digital marketing, you'll spend time engaging leads and getting them to convert into customers. Once you obtain leads and get them to convert, your goal is to get them to continue to purchase from your business.

Customer retention is the basis of lifecycle marketing, but the process of lifecycle marketing focuses on every aspect of the customer journey, from acquisition to returning customer.

So, how is lifecycle marketing used in digital marketing? How can it help you retain more customers?

In this post, we'll discuss the basics of lifecycle marketing and three methods you can use to help your business retain more leads