Associated with
Navah Hopkins
Posted Nov 24, 2021
•
9 min read
So Long, SKAGs; Hello, Single Theme Ad Groups
With Google's recent match type changes, using singe keyword ad groups, or SKAGs, is no longer a reliable strategy. Instead, we recommend using single theme ad groups-or as we like to call them, STAGs. Here, we explain why you need to change your SKAGs and how STAGs will help.
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