Vita Coco, a leading coconut water brand, has a 60% market share - but staying on top requires a lot of logistical heavy lifting. In addition to picking coconuts, producing the water, and packaging it all within 72 hours, they ship coconut water to 75,000 stores in 13 countries. Getting the goods from the grove to the customer requires coordination at all levels of Vita Coco's supply chain and distribution network - and in an industry where freshness is everything, efficiency is critical to their success.