Organic Search and Email Marketing have typically been paired against each rather than looked at how they can work in pair.

In this whitepaper we've decided to look at the combination of the two, focusing specifically on how SEO can improve your Email List Building processes.

As we mentioned at the beginning of this guide, SEO is a powerful marketing channel because it is user-intent-driven. Think about it from a user experience perspective – if a website visitor has a question or is looking for a specific piece of information, he or she is likely to use a search engine.

The opportunities for list building and marketing automation, as a result, is that you will be well positioned to create a highly focused, incentive-driven email marketing program. The more you understand your audience's search intent, the better you are prepared to share compelling ideas for solutions.

If you're running a high traffic company blog, you could start building your list with SEO right away.