Ever hear of an electric toothbrush? Surely you have. Seems like a completely normal device, right?

Back in the 1950s such a notion was completely absurd. That is, until Philippe Woog invented the first electric toothbrush in 1954. Up until that point, most people probably hadn't even considered an automatic toothbrush.

Now, it seems so obvious.

That kind of "Duh, why didn't I think of that?" moment is exactly what we are hoping to achieve with this post. Hopefully somewhere in the words that follow you'll realize a new way to use automation in your business that you'd never thought of before.

Also, while we will be using Infusionsoft by Keap examples to model these automation tactics (it IS our blog after all), the high level strategies are platform agnostic and can work with many different systems.

Let's start with attracting leads through automation; how you you target an audience then attract and capture their information so you can follow up with them.