Automation Design: The Evolution of Conversation Design
Associated with
Braden Ream Braden Ream
3 min read
Automation Design: The Evolution of Conversation Design

Last year one cold night in Tokyo, Greg Bennet, Director of Conversation Design at Salesforce, and I were discussing our industry after ChatGPT had just launched. We talked about the future of Conversation Design itself, and even questioned if there was a future. "Why are we called 'Conversation Designers in the first place'?" was a question we asked that led to silence. The title of Conversation Designer that had rallied our industry behind a common flag now carried baggage and began to be seen as the practice of building legacy, scripted, deterministic chatbots.

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