AI in programmatic advertising is becoming an industry norm. While having the ability to pull the levers and push all the buttons as a digital media buyer is important, having AI at your disposal makes for more accurate and thorough data-driven analysis and optimization.

With this shift from manual work to a more automated environment that leverages both machine learning and AI in programmatic, it's important to understand what this technology is, how it benefits you, and why you should work with programmatic partners that are leveraging it.