Digital Marketing: Targeting the Baby Boomer Consumer Segment
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Posted Sep 20, 2023 3 min read
Digital Marketing: Targeting the Baby Boomer Consumer Segment

Despite common misconceptions, baby boomers represent a significant and untapped market for brands and advertisers. With vast purchasing power and a willingness to adapt to digital platforms, baby boomers could provide a lucrative opportunity for companies willing to target this often-overlooked demographic.

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