How Integrated Customer Journeys Improve Patient Health

Customer Data Platform (CDP) / Segment / Podcast Episodes

Associated with

Kailey Raymond

Rahul Kak

36 min read

How Integrated Customer Journeys Improve Patient Health | Twilio Segment Blog

Segment

In this episode of Good Data, Better Marketing, Rahul Kak, VP of Customer Health & Experience at Aetna, talks about the consumerization of healthcare and how his team improves patient outcomes with predictive analytics and personalized, educational nudges

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