Well before the pandemic, the "Amazon effect" raised consumers' online shopping expectations by providing new levels of speed and ease through shopping, delivery, and customer service. Today, as many high tech and manufacturing brands transition to offering more digital sales and self-service options, they want to deliver a similar experience to their B2B customers.

Today's B2B buyers expect more than the traditional face-to-face buying experience. According to Gartner, "By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels." We're quickly closing in on the end of 2021; 2025 isn't that far away.Digital and self-service selling experiences make it easier and faster for buyers to place orders, get accurate and detailed product information, and schedule services. They're even willing to spend big during such interactions. According to McKinsey, "70% of B2B decision makers say they are open to making new, fully self-serve or remote purchases in excess of $50,000, and 27% would spend more than $500,000."

But generating interest and confidence in these online options requires reliable, unified solutions that give buyers the personalized experience they expect. Here are three ways high tech and manufacturing brands can use Oracle Sales technology to improve the selling experience: