Ensure Your Emails Land in Inboxes, Not Spam: 7 Steps to Improve Email Deliverability
In 2024, email providers like Google® and Yahoo® began tightening up their email security, only letting emails through that meet stricter requirements. This means emails you send to customers and prospects through marketing automation software like Keap® might go to spam – or not be delivered at all – if you don't follow the ever-changing requirements.
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