Behavioral segmentation is a way of grouping users by the actions they take in your product or website and finding correlations with key adoption and retention metrics. It's a powerful way to analyze your most valuable users by their engagement, purchase behavior, feature usage, and other variables and share insights with business leaders across the org.

Data-driven companies use behavioral segmentation to guide their product roadmap, marketing spend, and customer support activities. They track user behavior using a modern business intelligence solution like Mode, creating dashboards and running deeper analysis using the language and workflow of their choice.