Content marketing is everywhere and it has been for years. When a term is thrown around so frequently it can be hard to zero in on the deeper meaning, and even harder to determine how to apply it to your own small business. But content marketing is a reality and a necessity for today's small business owner.

With limited resources and high competition, many business owners find the challenge of marketing their company nearly insurmountable. In fact, 60 percent of these businesses have no information listed online.

Content marketing can come to the rescue here it can result in conversion rates that are six times higher as compared to non-users, as per a report by market research firm Aberdeen Group.