Associated with
Liron Hakim Bobrov
ASOS Strengthens Their Brand in a Trying Time for Online Fashion
1. Traffic is down for online clothing stores, but some fashion brands like ASOS are finding opportunities for driving growth.
2. Despite having no brick-and-mortar locations, ASOS has been strengthening its brand awareness over the past year.
3. To counteract this trend, brands must increase their consumer loyalty and increase their traffic.
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