It's officially November and that is, traditionally, the month of holiday sales. Most businesses have their holiday ad plans in place as early as July, however, in 2020, everything is up to chance.

For entrepreneurs, we can use that as a way to get ahead of the wave of investment made by bigger brands with deeper pockets and leverage this opportunity for our businesses and our clients' businesses.

If you're just jumping into this series, the Black Friday Entrepreneur Prep series, make sure you read the first blog here and the second blog here. Today's blog will focus on seven tactics (with case studies!) to increase your Black Friday and Cyber Monday (BFCM) sales and end the year with a little extra cash on hand.