$9.4 Billion is the expected take from holiday sales on Cyber Monday 2019 and is the highest ever online retail sales collected in the United States in a single day.1 This Cyber Monday projection has grown 19.6% since last year. With consumer confidence at an all-time high and record-breaking retail sales growth, it's no surprise that consumers are spending more.

We know some of the common drivers causing this trend are empowered consumers, retail omnichannel, and improved digital retail capabilities. Advances in API-first complete commerce platforms help satiate consumer demands such as free deliveries, online promotions and click and collect. What we still need to think about are the consequences of this growth spurt for online sales – especially during the 2019 holiday season. We've identified seven notable trends we expect to see this holiday.