$120 billion - That's how much the global sneaker market is estimated to be worth by 2026. But did you know that sneakers also own over 30% of the Luxury market's $2.7BN MIV® share?

Sneakers are one of the most important categories in Fashion and Luxury sneakers stay trending because they evolve with the times. They're sought-after cultural commodities.

Consumers are mix-and-matching high-end with accessibility, and brands are cottoning onto this lucrative market. More Luxury names continue to target market share of traditional sportswear brands such as Adidas and Nike. It's all a bid to enter this dynamic and evolving consumer space through strategic sneaker marketing.

And, over the years, certain Voices have fuelled the need for collaboration. Michael Jordan and Nike's Air Jordans quickly became a 'go-to' sneaker for consumers in the 90's. Suddenly, even 'commercial' became cool (and a lot more profitable). Many brands were inspired by this collaborative sneaker marketing technique.

Today, as competition becomes fiercer in the sneaker and luxury space, brands must work harder to identify and strategically harness marketing and media impact opportunities. How? By identifying and assessing the data behind the industry's biggest players.

That's why, in our new ranking, we've identified the top 10 sneakers from the first half of the year (by MIV®). We even share how many placements it took for brands like Balenciaga, Gucci, and Nike to make a media impact.