As buyers increasingly choose to interact with sellers digitally it's no secret they're leaving treasure troves of data behind. Every sales leader is scrambling to collect as much of that data as they can to provide their teams with the best sales analytics and insights to be as effective as possible. Markets and Markets estimates that the sales intelligence market size will grow from $2.4 billion in 2019 to $3.4 billion in 2024. It's a big deal.

Gartner defines Revenue Intelligence tools as, "solutions that enhance the activity management, deal insights and pipeline analytics offered by sales force automation (SFA) platforms. Revenue intelligence platforms facilitate the capture of sales interactions and coach sellers to quickly anticipate buyers' needs". However, the same report fails to count the content reps send to buyers as an interaction. Content engagement analytics are a massive indicator of deal health, key to optimizing content, and should be collected to inform revenue intelligence.