How This Direct To Consumer Fashion Brand Found Its Product Market Fit
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Felix Thea Felix Thea
26 min read
How This Direct To Consumer Fashion Brand Found Its Product Market Fit

Aaron Luo and Carmen Chen Wu are the co-founders behind handbags maker, Caraa. The duo has built a brand that combines fashion with function. In this episode of Shopify Masters, Aaron shares the importance of having a complementary partner, testing ideas, and finding a pricing model.