Associated with
Brandon Purcell
Jennifer Routhier Isabella
Victor Milligan
Kathryn Kai-ling (Ho) Frederick
Posted Sep 18, 2019
•
3 min read
An Inside Look At Ticketmaster's Data Transformation Journey
On this week's What It Means, Ticketmaster CMO Kathryn Frederick describes the eCommerce giant's strategy of personalization through data transformation. Listen in and then get the latest on Ticketmaster's journey at Data Strategy & Insights 2019.
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