Since Algolia's founding in 2012, we've had eight evolutions of our pricing model.

In the early days, we took a "Good, Better, Best" type of approach, where the difference was the amount of usage you had access to. At first, there was zero feature gating. This early usage-based pricing (UBP) model was product-led growth (PLG)-friendly even though we didn't know it at the time.

We started Algolia as an API platform to allow builders to develop their search and discovery experience. Established in 2012 in France, we have since expanded to more than 630 employees in 10 countries with 12,000+ customers. We experienced a massive acceleration of the business in the past year, driven by a combination of product-led and sales-led growth. A key factor in our growth acceleration: a new usage-based pricing model.