Short Message Service (SMS) is a powerful marketing tool that allows you to deploy campaigns easily and quickly. But - if you don't get everything set up right before you press send, there is no taking it back and you'll have an error-filled message sent to your list. You may already be using texting for your business or perhaps you're interested in launching your very first text marketing campaign. Either way, you should know about these simple and avoidable texting mistakes before your next promotion spirals out of control. Mistakes Can Damage Credibility & Cost You Customers Something as simple as not double-checking your message for typos can damage your credibility with your customers. It might a basic misspelling that isn't life-threatening, but even small mistakes can cause your customers to lose faith in you and think of you as less professional. Other mistakes can cause your audience to miss out on your promotion entirely.