Coronavirus has changed the way industries worldwide are functioning at the moment. It's not a secret that everything has become virtual, including grocery shopping, live events, working, and, of course, teaching. An online learning platform that we work with, FutureLearn, experienced firsthand the impact of this teaching shift. Global traffic to FutureLearn increased dramatically over the past couple of months – in 2020, traffic doubled in March, compared to February, and continued to grow, increasing by another 74% in April.

We sat down with Future Learn's Valeria Kogan to understand how they accomplished their impressive growth in organic search traffic.