How to Nurture B2B SaaS Leads
Posted Dec 8, 2021 5 min read
How to Nurture B2B SaaS Leads

What is Lead Nurturing?
Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or "marketing touches" are planned and automated with the intent of moving the lead closer to the sales funnel.
While lead nurturing campaigns can be incredibly complex, the most co