First, why choose text marketing? It's the marketing channel with the highest measurable engagement rate at 98%, making it the perfect complement to any other form of outreach, from email marketing to radio spots. As a simple, scalable self-service platform that doesn't require any special technical skills, EZ Texting is beloved by its thousands of users, who utilize our app for everything from sales and promotions, alerts and notifications, staffing and recruiting needs, customer acquisition, customer support, and more.