Creating Attendee Personas as Part of Your Digital Strategy | Cvent Blog
3 min read
Creating Attendee Personas as Part of Your Digital Strategy | Cvent Blog

Before you consider incorporating digital initiatives into your events, you need to strategize. Part of your strategy should include attendee personas. A persona is similar to an author's character sketch. Picture a typical member of one segment of your audience and then create a brief synopsis about him or her that includes their event needs, goals for attending, and typical behaviors at the event.

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