The Next Frontier in Ad Infrastructure: Automation Between Buyers and Sellers – Advertising Week
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5 min read
The Next Frontier in Ad Infrastructure: Automation Between Buyers and Sellers – Advertising Week

Today, there is a significant shift towards improving interoperability through advertising workflow infrastructure. In this effort, the aim of automation is not just to streamline internal enterprise operations but to facilitate faster, more efficient, and more transparent interchange between buyers and sellers.

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