What if the webinars you're already running could dramatically boost your SEO?
That's exactly what happened at Hootsuite-where Stacy Combest uncovered one game-changing tweak that turned webinars into a reliable traffic engine. In this tactical, energizing Summer Camp session, Stacy unpacks how she uses video content to increase organic discoverability without burning out her team.
If you're in charge of events, webinars, or content-this one's pure ROI. Learn what to change, what to measure, and how to position your webinar content so Google loves it.
📍Chapters below. This session = the blueprint.
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00:00 - Welcome to Camp + why webinars still matter
02:31 - What most marketers miss about SEO and video
05:01 - Hootsuite's video-first strategy for discoverability
07:30 - How to optimize webinars *while* making them more human
10:18 - The tweak that led to a 150% traffic lift
12:33 - Why you're probably underutilizing your event content
15:00 - The testing mindset that makes this work
17:30 - Q&A: What to repurpose and how
20:00 - Beyond blogs: Unexpected places to push webinars
22:30 - What's next in Hootsuite's video + SEO roadmap
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