The Misunderstood Opportunity of Product Marketing
Associated with
Craig Sturgis Craig Sturgis
Nick Tippmann Nick Tippmann
4 min read
The Misunderstood Opportunity of Product Marketing

I would wager that if I asked a crowded room of tech professionals to answer this question, I would maybe get a few hands raised. It's understandable; product marketing suffers from a vague title that causes many to assume that it is interchangeable with marketing. This, however, is a misconception that does a disservice to the success of a product.

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