Data-driven partner marketing automation (or PMA) is becoming increasingly necessary as businesses grow from transactional-based reseller networks to collaborative partner ecosystems with many different types of transactional and non-transactional partners.

For years, I've specialized in helping companies-from emerging startups to global enterprises-automate their partner marketing efforts. What I've found consistently is that at least 90% of partners need help with marketing. Whether it's due to a lack of resources or know-how, partners simply don't often have the skills or time to build marketing campaigns at scale.

We all grow faster, together. It's time to discover the power of tailored content, proactive strategies, and seamless automation when it comes to multiplying your reach to potential customers. In this post, I'll guide you through the process of building an automated partner marketing campaign with data and share best practices to ensure success. Let's get started.