Local search can provide an excellent source of organic inbound traffic for your website. Unfortunately, many businesses don't bother to update their business listings on the web because they think it's too time-consuming or because they assume they won't reap any rewards.
Nothing could be further from the truth.
When consumers search for businesses in your industry and in your geographic location, business listings are often at the top of the search engine results. Updating your business listings will ensure that your company's name appears, too.