Exhibitor Pre-Show Emails: Stop Pushing, Become Pullable
3 min read
Exhibitor Pre-Show Emails: Stop Pushing, Become Pullable

The biggest offenders on mass email blasts had little or no valuable content in their Mobile App profiles. Which brings us to today's big tip for trade show exhibitors: Stop pushing and start becoming more "pullable." Event mobile apps are sparking more/better exchanges at conferences and trade shows, be that attendee-to-attendee, exhibitor-to-attendee, speaker-to-attendee, and so on. Enough with the spammy messaging.

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