Before we get into the "how" to write an influencer outreach email, let's have a quick recap of the "why." It wouldn't be amiss to say that influencer marketing has gained popularity faster than any other marketing trend in recent history:

For every dollar spent on influencer marketing, brands can earn $5.78
63% of consumers say they trust what influencers say about your products more than what you say about them
The global influencer marketing industry had a market value of $16.4 billion, as of 2022
Such numbers are possible as consumers continue to engage with influencers on a daily basis, often across multiple platforms. This level of engagement helps brands promote their products and services to consumers faster and more effectively.

Finding the perfect influencers to partner with is the first step, then comes the challenging part of getting in touch with them and ensuring a positive reply that leads to a successful collabaration.

So, how do you do it? There's two main ways to go about it. Either you or your team can send a personal message on social media or reach out to them through email. The ideal way would be to do both, but email is a far more reliable way of getting a reply. When drafting your outreach emails, remember that an influencer receives dozens of emails daily so your message might get lost.

You need to make sure you cut through the noise by writing an email that immediately catches their attention. With that in mind, we've compiled this guide of the best strategies and templates you can use to write influencer outreach emails that elicits a positive response.