The basis of an effective inbound marketing strategy | Zymplify
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Naomi McLaughlin Naomi McLaughlin
6 min read
The basis of an effective inbound marketing strategy | Zymplify

There are four main phases of any successful inbound marketing strategy, that any successful marketer should base their marketing efforts around. If you know a thing or two about marketing in 2019, I'm sure you'll know all about inbound marketing. But for those small businesses or start-ups who mightn't be familiar with the strategy and how powerful it can be, we're here to tell you all about it.

In this short blog, we're going to cover the four main stages of inbound marketing. You can use these four basic phases to build out your own inbound marketing strategy. We have lots more guides and blogs on the topic, so be sure to check them out at the end for more information.
1. Attract
2. Convert
3. Close
4. Delight

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