Charlie Riley, joined by co-host Greg Wise, sits down with Jason Keath - author of More Bad Ideas and co-founder of Social Fresh. What began as a series of social media conferences has evolved into a full agency, and Jason brings a unique perspective on creativity, marketing, and the future of agencies.

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Jason shares his "bad idea methodology," a simple process of writing down 25 obvious or absurd ideas in ten minutes to unlock creativity and get unstuck. The conversation covers the cyclical nature of marketing, the rise of creator-led brands, the balance between performance and creativity, and how constraints can fuel innovation.

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From Spotify's iconic "Thanks 2016, it's been weird" campaign to Reddit's six-second Super Bowl ad, Jason highlights bold, surprising work that stood out because teams questioned norms. He also reflects on the evolution of Social Fresh, the impact of AI on agencies, and why a human-in-the-loop will remain essential for creative excellence.